Tuesday, May 09, 2006

No picture-taking inside Wal-Mart

Originally uploaded by Tidewater Muse.
Turns out you can't take photographs in Wal-Mart without getting permission before hand. Company policy, it seems.

I found out the hard way. I recently purchased a new point-and-shoot digital camera at Wal-Mart; a couple of days later I was back at Wal-Mart, and I was taking pictures, and a manager came up and told me to stop.

I wondered what the big deal was; you can see all the pics I took now posted here on flickr.

Today, I figured out what the deal is. I know what they're trying to hide, and I caught it on film.

While I was taking the photos, I was intrigued by the rash of bright colors.

From Fast Company:
Since Wal-Mart's new CMO, John Fleming, came on board from Target last year, he's been making chess-like moves to shake off its "deep-discount" positioning to court wealthier, hipper customers. Last year the 19-year Target vet assembled a NY office of "trendspotters" (sound like Target anyone?), plucking fashion and design talent from Levi's, West Elm and Jonathan Adler -- and advertising its new fashion line, Metro 7, in Vogue last fall. This week's AdAge tracks Fleming's other moves over the past few months, which include: trying to land a big name designer for their roster, adding upmarket products to its shelves, pumping up his marketing team with 60 new brains, and quietly retiring the 11-year-old smiley faced icon to some sunny resort in Florida.
Of course! They're trying to make themselves in Target, hip and colorful. They just don't want anyone to document the changes overtly.

So, I'll do it covertly. Care to join me?

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