Tuesday, October 03, 2006

The smock is going?


Walmart Clock
Originally uploaded by miguelb.
Great headline in the New York Times: If Preppies Took Over Wal-Mart. Seems the smock is going, going, almost gone.
For decades, a humble blue smock or vest has been required dress for employees at Wal-Mart Stores, conveying the retailer’s working-class image and its modest roots in rural Bentonville, Ark.

But a fancier Wal-Mart, which is now trying to attract upscale shoppers with 300-thread-count sheets, flat-screen televisions and nine-layer lasagna, calls for a fancier uniform.

So the company has begun quietly testing a new look for its 1.3 million workers in the United States: khaki pants and a navy blue polo shirt, according to employees briefed on the clothing plans.

Wal-Mart, long a symbol of dowdy, traditional fashions, is graduating to preppy.
What's next? Blue blazers? Rep ties?

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