Sunday, January 06, 2008

Do kudos from the New York Times mean anything?

Originally uploaded by Wally Torta.
I was breezing through Brian Stelter's Noontime Web Video Revitalizes Lunch at the Desk when I stopped short:
The midday spike in Web traffic is not a new phenomenon, but media companies have started responding in a meaningful way over the last year. They are creating new shows, timing the posts to coincide with hunger pangs. And they are rejiggering the way they sell advertising online, recognizing that noontime programs can command a premium.

In 2007, a growing number of local television stations, including WNCN in Raleigh, N.C., and WCMH in Columbus, Ohio, began producing noon programming exclusively for the Web. Among newspapers, The Virginian-Pilot of Norfolk, Va., and The Ventura County Star in California started posting videos at lunchtime that have young journalists as hosts and are meant to appeal to 18- to 34-year-old audiences.
Wow. The New York Times said something nice about the lil' ol' Virginian Pilot. And just in time as Landmark wants to unload the Pilot.

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